This weeks lecture discussed data, information and knowledge. Data, information and knowledge are defined as:
- Data - A fact or proposition.
- Information - A collection of facts or data that relate to each other.
- Knowledge - Sum or range of what has been perceived, discovered or learned.
Data is:
- Factual
- Non-judgemental
- Non-inferential
- Transient
- Has no intrinsic "meaning" or "value"
Information is:
- Summative
- Relational
- Dimensional
- Permanent
- Has meaning
- Uncertain value
Knowledge is:
- Inferential
- Experential
- Judgemental
- Subjective
- Very valuable
We were also taken through the importance of each data, information and knowledge
Task 1:


Search Results:
Search Results:

Search Results:
Task 2:

Task 3:
Task 2:
- McDonalds -Collects information from bothe their clients (customers) and the general public as a means of finding ways in which they can improve their company. Whether it be improving customer service or store facilities, McDonalds resteraunts will conduct online and in resteraunt serveys as a way of gathering information from both the general public and their customers.
- Telstra - Gathers information from their clients via both internet and phone surveys. They do this in order to discover ways in which their own clients wish to improve the company, in doing this they can create a better, more appealing company.
- ECU - Conducts surveys to find out how their students feel about the university, the courses it offers and the lecturers and tutors themselves. ECU does this to keep up to date with how the students feel and can therefore improve their teaching methods where necessary.
- Hogs Breath - Conducts surveys to gather feed-back regarding their service and the quality of their food and eating environment. Hogs Breath resteraunts do this to improve their service and hence make their customers as happy as possible in their resteraunts.
- Transperth - Gathers information on their services from transperth users via internet surveys and flyers in the mail. Transperth do this to gather information and to see how they can improve their services to make their customers as happy and comfortable as possible.
Extra Reading:
For this weeks extra reading we were asked to visit http://www.systems-thinking.org/dikw/dikw.htm. This Website outlined the relationships and differences between data, information, knowledge and wisdom. In that data is raw facts, information is data that has been given meaning, knowledge is the appropriate collection of information and wisdom is the use and memory of this information.
The second website we were asked to visit is http://camellia.shc.edu/literacy/index.html. This websit is an information literacy tutorial and talks about web evaluating and paper evaluating and the proceses of. It also talks about memory stratagies that you can use before going into tutorials as a way of preparing yourself for your class and upcoming tests.
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